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Internet Marketing Services

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Using the Internet for marketing your business can bring many benefits. Even though it is a different medium, it is most effective when integrated with other marketing streams into a cohesive overall plan.

We can help you with the strategic formulation, creation, deployment, and optimization of your Internet marketing activities to enhance the effectiveness of your brand and delivery of products & services online.

Our Internet Marketing services include:

  • Search Engine optimization & submission to improve natural listings

  • Pay for performance search engine feeds to maximize product visibility. Research online retail channels and shopping comparison sites where the feeds can be shared.
    Creating unique product feeds for each channel, track usage and proactively identify opportunities to optimize performance of feeds and improving feed quality

  • Pay per click management to extend your ROI from paid search campaigns

  • Use of business blogs to promote your brand online. Help you train on the use of blog search tools and RSS news readers to monitor current trends and issues that are related to your company. Identity the key blogs and bloggers within your industry.
    Developing effective strategies to publicize your blog and gain RSS feed subscribers. Establishing tools and software to measure visitation, click-thrus and readership of blogs and RSS feeds. Review and analysis of blog and RSS statistics to measure blog effectiveness.

  • Affiliate Marketing consulting - Affiliate Marketing Software Evaluation and selection. Affiliate Program Planning and Strategy,

  • Use of Web Analytics to find out which areas of your site are the most productive; understand the true effectiveness of your marketing campaigns; work out which products are most attractive to different customer segments or discover who is reading your information and what they're doing with it. More importantly you can also find out what isn't working, together with the best way to put it right.

  • Online Lead Generation services help build your Opt-In Database and eCommerce solutions. You can use Lead Generation to generate prospects for e-newsletter subscriptions, loyalty program and much more.

  • Use of social media tools to generate word of mouth campaigns.
For more information, please contact Jay Gohil - jayg@sapphiregroup.com


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